Redefining product experience

Give people a real feel for your product - from first look to full interaction. Designed for a better buying experience, higher conversion and faster launches.

The complete visual
toolkit for your
product.

We help brands turn product visuals into a system that attracts attention, explains the product clearly, and boost conversions across every channel. People see exactly what they're buying and interact - in real time.

Using photoreal imagery, 360° spinners, animation, and fully interactive configurators, we created Radiance Product SUITE as a system where scalable product content helps brands attract attention, explain clearly, and sell faster.

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Packages

Choose your level of depth.

Basic

Look

For products that need a strong first impression. Clean, precise, and visually refined.

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Medium

Experience

For products that need to be seen from every angle. Interactive, engaging and easier to explore.

  • Everything in Look
  • Web-embeddable viewer
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Premium

Configure

For products that need the full digital experience. Built for interaction, customization and deeper engagement.

  • Everything in Experience
  • Full e-commerce integration
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Optional add-on

Premium Monthly Support

Keep your suite updated, monitored, and smoothly performing with priority custom support whenever you need it. This service covers regular updates, new variations, visual updates, performance check and ongoing maintenance of your product database and configuration logic.

Add it to any package, anytime.

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Monthly Creative Partnership

For teams who need more than a one-off project.

  • Ongoing visual production - renders, product imagery, campaign assets
  • One dedicated contact, consistent quality across every deliverable
  • A direct line to request assets, with priority turnaround included
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Everylig

3D Product Configurator

Add. Remove. Adjust - in real time.

Give customers a clearer way to explore the product before they buy. They can switch between materials and finishes, test different combinations, and view each option in real time. The configurator makes complex product ranges easier to understand, compare, and navigate online.

By making the product easier to customize and more personal to explore, the configurator helps customers feel confident in their choice - and closer to making a buying decision.

Result:
‍

digital sales and presentation tool that turns static browsing into an interactive experience, showcasing every product variation in real-time        

Real-time renderingMaterial switchingFinish variations360° product viewE-commerce ready
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Benefits

One asset. Any touchpoint.

One asset everywhere

Website, e-commerce, sales decks, trade shows - one system that works across every touchpoint.

Cost & time savings

New variant, new finish or new season. Update the model, not the production schedule.

Boosts engagement

Hands-on customization keeps customers exploring longer. Material, finish, components are visible and adjustable before purchase.

Confidence drives conversion

The more buyers control the experience, the faster they decide. Clear expectations, faster buys, fewer returns.

Clear product insight

Real-time views of colors/materials/options eliminate guesswork.

Shorter sales cycles

Your team adjusts the spec live, in front of the client. The product responds to the conversation.

3D configurators can
increase conversion rates 40% on average*

Real-world case studies show that interactive product visualization reduces buyer uncertainty, increases average order value, and helps lower returns.

Case study

Bien-Être

Client

InteriorVista, Spain

Category

Mobile powered workstation cart

The Bien-Être range includes Jacuzzis, hot tubs, and bathtubs designed for different spaces, seasons, and ways of living. Capturing that variety on location would have required multiple shoots, sets, and conditions.

Using premium CGI, we placed each product in a setting that felt true  to its intended use - from warm evening scenes and soft daylight to wintery, luxury images visually styled to reflect a distinct mood while keeping the full range visually connected.        

Cut-out StilsProduct AmbientSpace Stills

The result is a cohesive, flexible asset library for product pages, campaigns, and seasonal marketing, created without the cost and logistics of multiple location shoots.

Case study

NB Series Cart

Client

NewCastle Systems, United States

Category

Jacuzzi, hot tub & bath tub range

NewCastle Systems designs mobile powered workstations for warehouse and production environments. Built around configurable components—including monitor arms, keyboard trays, label printer mounts, waste bins, and the swap-and-go PowerDock Station—the NB Series adapts to different operational needs.

We created a complete CGI product experience for the range: clean cut-out visuals for product and specification pages, detailed close-ups of the PowerDock Station, and ambient renders that place the cart in a real working environment. To make the product easier to explore online, we also developed a 360° spinner and a live 3D configurator, allowing customers to rotate each unit and build a configuration that fits their setup.

Cut-out stillsProduct ambient stills360 spin animation3D product configurator

The result is a cohesive, flexible asset library for product pages, campaigns, and seasonal marketing, created without the cost and logistics of multiple location shoots.

Testimonials

"I think I hit the jackpot being introduced to Radiance Visual by another marketing partner. So easy to work with!"

Christine Wheeler

Newcastle Systems