Look
For products that need a strong first impression. Clean, precise, and visually refined.
We help brands turn product visuals into a system that attracts attention, explains the product clearly, and boost conversions across every channel. People see exactly what they're buying and interact - in real time.
Using photoreal imagery, 360° spinners, animation, and fully interactive configurators, we created Radiance Product SUITE as a system where scalable product content helps brands attract attention, explain clearly, and sell faster.
Add. Remove. Adjust - in real time.
Give customers a clearer way to explore the product before they buy. They can switch between materials and finishes, test different combinations, and view each option in real time. The configurator makes complex product ranges easier to understand, compare, and navigate online.
By making the product easier to customize and more personal to explore, the configurator helps customers feel confident in their choice - and closer to making a buying decision.
Result:
digital sales and presentation tool that turns static browsing into an interactive experience, showcasing every product variation in real-time
Benefits
Website, e-commerce, sales decks, trade shows - one system that works across every touchpoint.
New variant, new finish or new season. Update the model, not the production schedule.
Hands-on customization keeps customers exploring longer. Material, finish, components are visible and adjustable before purchase.
The more buyers control the experience, the faster they decide. Clear expectations, faster buys, fewer returns.
Real-time views of colors/materials/options eliminate guesswork.
Your team adjusts the spec live, in front of the client. The product responds to the conversation.
Real-world case studies show that interactive product visualization reduces buyer uncertainty, increases average order value, and helps lower returns.
Case study
Client
InteriorVista, Spain
Category
Mobile powered workstation cart
The Bien-Être range includes Jacuzzis, hot tubs, and bathtubs designed for different spaces, seasons, and ways of living. Capturing that variety on location would have required multiple shoots, sets, and conditions.
Using premium CGI, we placed each product in a setting that felt true to its intended use - from warm evening scenes and soft daylight to wintery, luxury images visually styled to reflect a distinct mood while keeping the full range visually connected.
The result is a cohesive, flexible asset library for product pages, campaigns, and seasonal marketing, created without the cost and logistics of multiple location shoots.
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Case study
Client
NewCastle Systems, United States
Category
Jacuzzi, hot tub & bath tub range
NewCastle Systems designs mobile powered workstations for warehouse and production environments. Built around configurable components—including monitor arms, keyboard trays, label printer mounts, waste bins, and the swap-and-go PowerDock Station—the NB Series adapts to different operational needs.
We created a complete CGI product experience for the range: clean cut-out visuals for product and specification pages, detailed close-ups of the PowerDock Station, and ambient renders that place the cart in a real working environment. To make the product easier to explore online, we also developed a 360° spinner and a live 3D configurator, allowing customers to rotate each unit and build a configuration that fits their setup.
The result is a cohesive, flexible asset library for product pages, campaigns, and seasonal marketing, created without the cost and logistics of multiple location shoots.
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Testimonials
"I think I hit the jackpot being introduced to Radiance Visual by another marketing partner. So easy to work with!"
Christine Wheeler
Newcastle Systems